National Geographic – Picture of Health

The “Picture of Health” campaign is a branded documentary project produced for National Geographic Creative Works and Bupa.

Telling the story of para athlete and Commonwealth silver-medalist Emmanuel Oyinbo-Coker into his personal picture of health.

A visual and emotional journey through the athletes’ backstory, the hurdles he had to overcome to achieve the unimaginable, and moments with those who have been most important to him along the way.

Brand: Bupa

Director: Julia Alcamo

Cinematography: Simona Sunea

Production Company: Happenstance Films

Featuring: Emmanuel Oyinbo-Coker

Locations: North & East London

Location Brief: Urban London backdrops

Here are some of my original location scout photo’s for the film:

North London

Image of

Final film:

World-renowned photographer Annie Leibovitz photographed a series of portraits showing what health means to six Para athletes, including Emmanuel Oyinbo-Coker:

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